This seems to me a bit of a dilemma. As a consumer, I know the feeling of buyer’s remorse that comes from making a purchase and then seeing the deal get a lot sweeter right afterward. That last happened to me when I bought a Panasonic GX85 shortly after it was released. My only consolation, after new kits arrived in store with an additional lens and battery, was that I didn’t have to wait for my copy of the product. I had to be honest with myself: I bought when I did because that’s when I wanted the camera. And I was willing to spend the money I did. Caveat emptor.
Mark, you wrote that at least one reason you adopted early was to help DxO financially. You’re right, that was generous of you. But also, you must have thought the price was worth paying at the time, all things considered. Why has that changed? Only because others received a benefit that you didn’t? Or because you never really felt good about paying so much for this upgrade that doesn’t yet have much over its predecessor? Did you ask DxO about upcoming sales before buying? Or did you ask them to issue you a credit for missing out on the sale?
There’s another way of looking at this. Profitable businesses can’t sell their products at fire-sale prices for very long. DxO’s within their rights to lower the price short-term, just as their competitors and other producers have done. The 50%-off sale ends today - will there be no new buyers of DxO Labs software between tomorrow and the next sale (which probably won’t be as generous)? I doubt it.
Honestly, I’m not sure what’s fair here. I have reasons to feel unappreciated by DxO, also, but have to weigh that against the balance. I’ve gotten some good deals but have had to eat crow for missing out on others - not to mention, losing on investments and the like. So it goes. I hope that in a year we’ll all feel good about what we own and the company behind it. If not, there are alternatives.