I’ve been a long-time supporter of the company (since 2009), but in the last four years I’ve shelled out over $700 for their software (the majority in upgrades, PureRaw being the only new offering) . . . compared to $480 for Adobe’s photographer plan, $410 for Topaz’s offerings, less than $200 for Luminar versions (4, AI, and Neo).
In fact, if I tally my costs since 2009, DxO runs almost twice as much as the next contender (Topaz, but I own a lot of their stuff, most of which I still use).
Some argue about how much more DxO offers in terms of functionality and usability . . . good for them, but I don’t see it as game-changing, nor as being worth twice as much as anyone else.
Again, I speak for myself. Others will do what they will; I’m not here to change their mind.
I’m voicing my displeasure with their upgrades (both features and cost) in the hope they will rethink their business model.
I could excuse it years ago when they were struggling financially, but if they’re still in trouble, then I say it’s no longer something users can help them with; it’s an internal problem that isn’t likely to be fixed by pumping more money into the company. Certainly not this user’s money.
I’ll use the versions I own and be happy with spending my money on something else. And, frankly, if all of DxO’s products disappeared from my computer, I think I would be just fine . . . other than being out of a lot of money.
