PureRAW seems like a smart product to me. Even if Photo Lab were to become the most popular of the non-Adobe photo editors, it would still have a relatively small fraction of the overall market between the complete dominance by Adobe that shows no signs changing anytime soon combined with so many other options out there. I just hope there are big things planned for PL5 and that their focus doesn’t shift too much towards making software designed to be an add-on piece to other software.
I tried the trial of ON1 Photo RAW 2021 last year when trying to decide what software to move on to from Luminar. It seemed decent enough and had some cool features I wish Photo Lab had but the RAW conversion and noise reduction were so far behind Photo Lab that PL4 ended up being my choice. But recently I’ve watched several videos on Youtube by Jim Nix that were really great edits and have made me at least want give it another go when they inevitably release Photo RAW 2022.
Regarding Luminar, I jumped in back when Luminar 2018 was still out and they were promising Luminar 3 to be this great alternative to Lightroom and their new subscription model. Luminar 3 was a disaster when it released, eventually became usable but still full of bugs, and never got all of the features promised before it was released. Never upgraded to Luminar 4 but it seemed like the story was more of the same with Skylum openly admitting that they prioritized flashy new features and launched the software full of bugs with mediocre performance. I eventually tried the demo of Luminar 4 and while it had some nice features, it also had some of the same unfixed bugs that had been annoying me since Luminar 3 was released. Since they seem unable to live up to their promises with their software and seem to have no problem alienating customers, I moved on and don’t plan to ever go back. But Aurora HDR is pretty good at what it does.