Because there is no promoting from DxO here, I thought, I would mention it. There is currently a 50% off on everything I have seen:
NIK: 74,99€ and 34,99€ (upgrade)
PhotoLab 3 Elite (new): 99,99€, PhotoLab 2 Elite (upgrade): 44.99 €
Filmpack 5 Elite: 64,99€ and 34,99€ (upgrade)
ViewPoint 3: 39,99€ and 24,99€ (upgrade)
I spoiled myself with a license for Filmpack 5 Elite. 
I predict that I will do the same before I go to bed tonight. 
I’m easily hooked at these prices. I think I’ll also upgrade to PhotoLab 2 now rather than wait for its promised improvements to be delivered in full. Well played, DxO! Take my money!
I could not stop myself.
I bought a PL Elite as Xmas gift for my brother as well.
Post deleted as I realise I’m answering an old one
My proposition: Get the suite: https://shop.dxo.com/de/photo-software/dxo-photo-suite
Also check this: Nik and PL2 Essential then upgrade to PL3 Elite
The post updated to 2019 proposition of Black Friday 
Decided to buy the NIK plugins. Been using the Google ones up till now, but £63 was too good not to buy it.
Downside is I still haven’t got my confirmation email so I am going to have to use the trial mode till it does. II guess the servers are busy today!
Do you have trackers on my PC? The moment I posted the above the Activation worked 
Well, possibly against my better judgement, I upgraded but didn’t activate last week during the sale so I could get a refund (within 14 days) in case there was a Black Friday sale. Now to see if I can get a refund in time to take advantage of the Black Friday deal…
I obviously don’t check in here very often, but I really wish DxO marketing would think things through a bit.
They released PL3 just over a month ago and sent multiple e-mails to encourage taking advantage of limited-time discounted upgrade pricing, which I did. Then they offer an even cheaper price for the US Black Friday sale, making anybody who fell for the “limited time discounted upgrade” offer feel a bit foolish and decide not to buy the Nik Collection.
Wouldn’t it have been better to just extend the discounted upgrades through this weekend, and do the 50% discount on everything else?
They did this last year and I swore I wouldn’t fall for it again, hence why I purchased but didn’t activate. It’s a poor way to treat customers, but I’ll take the $45 upgrade.
Black Friday deals are nice when they come along, but aren’t guaranteed and don’t last. Same thing happened last year. I choose to be happy with my own decision to buy early.
Hi DXO team, it is good to have good price but it is a lot of frustration for those that did not thought about black Friday. PL3 was released few weeks ago and it is already 50% off.
Why did I paid double price few weeks ago to switch to PL3 ?
You started to use it a few weeks ago and didn’t have to wait.
Why does people wait for sales to buy something and others buy all year long ?
Free will !
Be smart or complain, we all can choose. Nothing new or special here.
I can tell you that if I knew that I would never have paid double price for few weeks.
Check out the DxO website FAQ: https://support.dxo.com/hc/de/sections/360005922292-FAQ-zu-Kauf-Update
In fact, now in our economic world the rule sound like : Never buy at official price, always waiting for discount, be patient … there are ever discount price …
Waiting can indeed save money: There will always be better versions too. Wait for those and don’t buy until you find that you can live and be happy with what you have…