Process your files on time and take control of your photographs, Platypus. No software is going to magically manage your digital archives and turn photos you neglected to process or even properly keyword at the time you shot them into hidden masterpieces. It’s Walter Mitty thinking. Of course DxO is concerned about selling software to whomever, so if it’s profitable to continue to mine “hope and change” they will.
The only software to whom any of us can safely trust our archives are well-organised file system folders. Anything else is both naive and reckless.
DxO almost shipwrecked on the One (which seemed like a good idea at the time: even with the One on firesale I can’t get my own partner to accept a One for free to use with her iPad as she doesn’t want to carry or add anything extra when taking pictures). This DAM project is a second Cape Horn for the company.
To survive, there’s two things DxO needs to do:
- support new cameras on time
- make the software run efficiently with modern camera files (40 MB+) and 4K monitors. The days of 1920 x 1080 monitors and 16 MP APS-C cameras are in the rear view and fading fast.
Once they get those two issues under control (new cameras is coming along, there’s hope at last), to thrive there’s two more important bits of business:
- catch up on colour. The colour tools in PhotoLab are okay – unless you compare them with C1. Honestly the Hue/Saturation/Lightness palette in PhotoLab 2 is hopeless in comparison to C1’s Color Editor tool.
- keep up with new lenses. It’s very frustrating for photographers to miss out on the best features of PhotoLab if it takes DxO three or four years to support their new $2000 best of class lenses. No pro photographer will put up with that.
I use mainly established mainstream Canon glass and shoot a lot of vintage manual lenses so the latest lenses not a burning issue for me, but it sure would be for someone buying premium new glass.
Without more pro photographers on board, it will be difficult for DxO to build long term buzz. Pro photographers will go where the software will allow them:
- to work faster (work days are long for photographers)
- to produce better work
The automated tools and preset editor help with working faster, but a constantly spinning “Correction Preview” with every change, along with no real time feedback on sliders takes all of that away and then some.
Better work is possible thanks to noise reduction: finding DxO PhotoLab has allowed me to continue to shoot Canon for low light sports and enjoy using my Canon cameras including the 5DS R as I know I won’t be stuck fighting chroma noise for hours on every low light image for publication. But pro photographers mostly don’t shoot in really low light – they are in venues or studios where there is adequate or excellent light most of the time. They work with colour. The PhotoLab colour tools just are not good enough to woo pro photographers away from C1.
This is an easy fix: just copy the C1 colour tool mostly as it stands. PhaseOne took the three way colour corrector design straight out of Davinci Color Corrector (not the recent Resolve version but the Renaissance back in the late eighties and nineties). It’s how advanced colour correction is done and not patentable any longer (any patents would have expired by now).
Once DxO gets those core parts of its existing business under control, there’s space to go Grail Questing. Unless DxO’s new game is the Skylum game of selling half-broken vapourware with lots of marketing promises and little delivery. It seems to be working financially for Skylum but their window is closing as they become well-known among photographers as con artists and MLM marketers and not software developers.